Artisanal production Versus fast fashion

2024, 01.13
by CL.M.

In the fashion world, there is a growing movement towards high-quality, handmade, and made-to-measure production. This not only provides consumers with a unique and personalized product, but can also lead to greater sustainability in the fashion industry. Let’s examine how this approach to fashion can help reduce waste, including energy and water-related waste, while countering the phenomenon of fast fashion.

Artisanal production and sustainability

The production of artisanal and made-to-measure clothing involves a slower and more careful approach to fabric processing. This process requires less energy compared to large-scale production and mechanized processes. Additionally, attention to detail and the quality of materials used often result in garments that last longer, reducing the frequency of replacements.

Waste reduction

One of the main issues in the fashion industry is the excessive production and disposal of unsold garments. Each year, the industry consumes 93 billion cubic meters of water and is accountable for a significant portion of greenhouse gas emissions, estimated to be between 8 and 10% of the global total. Fast fashion encourages the mass production of low-cost garments, which often end up unsold and quickly discarded. This results in a waste of resources and contributes to the increasing amount of waste polluting our oceans and the environment.

The importance of mindful choice

Choosing artisanal and made-to-measure clothing not only means investing in high-quality products that last over time, but also making a sustainable choice for the environment. By reducing the demand for fast, disposable fashion items, we can help alleviate pressure on the environment and promote more responsible practices in the fashion industry. Additionally, opting for made-to-measure garments means avoiding waste associated with overproduction and ensuring that each piece is specifically crafted to meet individual needs and tastes.


“Made-to-measure products can help the planet”

Stop the fast fashion wave

Only through a re-education on conscious consumerism and a choice of meticulously crafted, high-quality products can we halt this overwhelming wave. This will not only penalize companies responsible for pollution but also reward those artisanal ones most attuned to the impact of their production on the environment. This transformation pertains not just to how we purchase but also to how we conceptualize fashion and its impact on the planet.